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If I could avoid being charged a cover, I was there.
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Every Wednesday was College Night, when we could get in free with our college ID’s and “Pulsate” Saturday was the most popular night of the week, when you could also get in for free if you arrived before 11:00 p.m. It was the room for us.ĭuring my senior year at the University of Central Florida, my friends and I went to Pulse at least twice a week. We made our way to the back bar, the “Jewel Box” where people were moving alongside go-go dancers to Nina Sky, Destiny’s Child, and Christina Milian. Like we’re not even in Orlando anymore.” As we explored the venue, we walked between small cliques of gay men who were standing around, sipping on their drinks. The room changed colors as LED lights emitted different hues of the rainbow throughout the room. When we entered Pulse, the main lounge’s pristine, all-white decor lit up like a Christmas tree. Considering its unremarkable exterior, the building’s renovated interior was unexpected. Shortly after Pulse opened in 2004, I went there for my first time with my best friend. Photo of Pulse taken by the Orange County Property Appraiser on July 23, 2006. However, just when I thought gay bars were disappearing, Pulse opened and revealed that their potential remained.
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During the previous year, my favorite nightclub, Club Firestone, had stopped marketing itself as a gay venue-a disappointing entrepreneurial decision that for me signaled the inevitable death of gay leisure spaces. While the novelty of Pulse was a source of immense excitement, the city’s newest gay bar had a much more profound impact in that it resuscitated my optimism for a delightful queer future. 2 Nestled between an electrical substation and a former gas station and car wash, and across the street from a Wendy’s fast food restaurant, Pulse was a lively new enterprise in a dour business district on the outskirts of downtown Orlando. But by July 2, 2004, Lorenzo’s had been converted into a posh gay martini bar and lounge by Rosario Poma, Barbara Poma, and Ron Legler. Orange Avenue used to house an Italian restaurant known for its $1.50 basket of garlic bread sticks. The drab, nearly fifty-year-old concrete block building at 1912 S. Robert, member of the Community Coalition Against a Pulse Museum (CCAPM) 1 A Converted Lounge and Renovated Nightclub Banal clichés about “love against hate” cannot mask the concrete materiality of a paycheck signed in blood.